Portfolio
Although a sample of work will likely
appear on the photographer’s website, it’s important to note
that these will likely be a collection of the best images that
he/she has ever taken over the course of there career. Consider
making an appointment and taking the time to look through a
comprehensive portfolio of entire events that has covered the
photographer’s career bprior to making any decisions. Consider
the apparent ease (or lack thereof) of those being photographed.
The best photographs make the event come alive.
Style
Great photography is, undoubtedly, a work
of art with each photographer adopting his own unique style to
distinguish himself from the competition. Be sure that this
style is in line with your expectations and represents your
event in a manner that you deem appropriate. For example,
unconventional perspectives and angles may be perfect for a
product launch of a youth-oriented product, but the same style
may be inappropriate for a representation of the company
destined for placement on your corporate website or brochures.
Deadlines
If your company has a deadline, for
example, if the photographs need to be sent to a publisher by a
certain date, be sure that the photographer has enough time on
his schedule to ensure that these deadlines are met. Also, be
sure to confirm in writing who will own the copyright for these
photographs.
Pricing
Your budget will always be a determining
factor in the selection process. However, the lowest price need
not necessarily be the best price. Aside from the adage that you
get what you pay for, you should consider the quality of the
photographs and the number of items included in the price. For
example, the photographer with the lowest price may not be
willing to provide as many prints as you would like, his price
for mounted or enlarged images might be restrictive, he may not
have a backup plan for emergencies, or he may not be willing to
refund any part of your deposit in the event of a cancellation.
